Friday, July 5, 2024
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Japan is poised to experience unprecedented growth in its tourism sector in 2024, driven by a comprehensive plan aimed at enhancing the quality of visitors, promoting regional tourism, and leveraging advanced technology to improve the travel experience. The government’s strategic initiatives and the robust recovery in the Asia-Pacific region position Japan for a record-breaking year in tourism.
New Tourism Goals and Strategic Focus
Japan’s updated “Basic Plan for the Promotion of a Tourism Nation” for 2023-2025 sets ambitious targets for both inbound and domestic tourism. The plan aims to increase the spending of inbound travelers to 200,000 yen (approximately $1,495) per visit, up from 159,000 yen in 2019. This target translates to a total expenditure of five trillion yen annually by overseas visitors.
A significant aspect of the plan is to attract high-quality travelers who are likely to spend more and stay longer in regional areas. The goal is for overseas visitors to spend an average of two nights in local areas, up from 1.4 nights in 2019. This focus on regional tourism aims to alleviate over-tourism in popular cities like Tokyo and Kyoto and stimulate economic growth in lesser-known regions.
Airline Connectivity and Hotel Occupancy
The recovery of airline connectivity has been crucial in driving the tourism rebound. Greater China, Australia, and New Zealand have shown significant growth in hotel occupancy, surpassing pre-pandemic levels. Tokyo, in particular, has seen occupancy rates exceeding 80%, driven by the cherry blossom season and a surge in leisure travel.
Hilton, a major player in the hospitality industry, has reported a strong recovery in the Asia-Pacific region, with plans to expand its presence in Japan and other key markets. The company’s new lifestyle brand, Motto by Hilton, is set to debut in Hong Kong, reflecting the growing demand for unique and culturally immersive travel experiences.
Promoting Sustainable and High-End Travel
Japan’s tourism strategy emphasizes sustainability and the development of high-end travel offerings. The government plans to enhance the training of tourism professionals and invest in local tourism resources, such as accommodations and facilities, to create regions that are both attractive to live in and visit. These efforts aim to ensure that tourism growth is sustainable and beneficial to local communities.
Positive Outlook for 2024
The outlook for 2024 is highly optimistic, with industry experts predicting sustained momentum in tourism recovery across the Asia-Pacific region. Factors such as increased flight capacity, simplified entry processes, and strategic marketing campaigns are expected to drive growth. Euromonitor International forecasts that Asia-Pacific tourism will reach 90% of pre-pandemic levels, with significant contributions from major markets like China, Hong Kong, and India.
New Tourism Goals and Strategic Focus
Japan’s updated “Basic Plan for the Promotion of a Tourism Nation” for 2023-2025 sets ambitious targets for both inbound and domestic tourism. The plan aims to increase the spending of inbound travelers to 200,000 yen (approximately $1,495) per visit, up from 159,000 yen in 2019. This target translates to a total expenditure of five trillion yen annually by overseas visitors.
A significant aspect of the plan is to attract high-quality travelers who are likely to spend more and stay longer in regional areas. The goal is for overseas visitors to spend an average of two nights in local areas, up from 1.4 nights in 2019. This focus on regional tourism aims to alleviate over-tourism in popular cities like Tokyo and Kyoto and stimulate economic growth in lesser-known regions.
Airline Connectivity and Hotel Occupancy
The recovery of airline connectivity has been crucial in driving the tourism rebound. Greater China, Australia, and New Zealand have shown significant growth in hotel occupancy, surpassing pre-pandemic levels. Tokyo, in particular, has seen occupancy rates exceeding 80%, driven by the cherry blossom season and a surge in leisure travel.
Hilton, a major player in the hospitality industry, has reported a strong recovery in the Asia-Pacific region, with plans to expand its presence in Japan and other key markets. The company’s new lifestyle brand, Motto by Hilton, is set to debut in Hong Kong, reflecting the growing demand for unique and culturally immersive travel experiences.
Promoting Sustainable and High-End Travel
Japan’s tourism strategy emphasizes sustainability and the development of high-end travel offerings. The government plans to enhance the training of tourism professionals and invest in local tourism resources, such as accommodations and facilities, to create regions that are both attractive to live in and visit. These efforts aim to ensure that tourism growth is sustainable and beneficial to local communities.
Positive Outlook for 2024
The outlook for 2024 is highly optimistic, with industry experts predicting sustained momentum in tourism recovery across the Asia-Pacific region. Factors such as increased flight capacity, simplified entry processes, and strategic marketing campaigns are expected to drive growth. Euromonitor International forecasts that Asia-Pacific tourism will reach 90% of pre-pandemic levels, with significant contributions from major markets like China, Hong Kong, and India.
Conclusion
Japan’s comprehensive and forward-thinking tourism strategy positions it for a record-breaking year in 2024. By focusing on quality over quantity, promoting regional tourism, and leveraging technological advancements, Japan aims to attract high-spending visitors and ensure sustainable growth. The recovery of airline connectivity and strong hotel occupancy rates further bolster the country’s optimistic outlook for the coming year.
Source link : https://www.travelandtourworld.com/news/article/japans-tourism-poised-for-record-breaking-growth-in-2024/
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Publish date : 2024-07-05 03:10:09
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