The Aloft hotel brand’s emphasis on innovative music programming through its Live @ Aloft platform is conveyed through its Singapore property in multiple ways – including a meaningful platform that supports local musicians and bands.
Every Friday, from 19.00 to 22.00, Aloft Singapore Novena’s W XYZ lobby bar sets the limelight on a featured local band and invites hotel guests and everyone else to come in for an entertaining evening.
Enjoy great music at Aloft Singapore Novena’s W XYZ lobby bar
Since its opening in September 2023, when the massive twin-tower hotel was rebranded from Ramada by Wyndham Singapore at Zhongshan Park and Days Hotel by Wyndham Singapore at Zhongshan Park, Aloft Singapore Novena has showcased over 20 local musicians and bands, surpassing 100 hours of live performances through its Live @ Aloft programme.
An in-house music committee handpicks local musicians and bands, with priority given to versatile ones who can perform a variety of music genres and songs across languages, according to Macy Cheng, director of marketing and Live @ Aloft programme evangelist.
The hotel will feature a new set every quarter.
Besides Friday evening showcases, guests at the hotel can also enjoy a unique playlist curated just for the Aloft brand, with tunes playing in public areas. The hotel’s Yue restaurant, which specialises in traditional Chinese cuisine and fresh seafood, presents a menu comprising dishes bearing names inspired by popular karaoke songs.
Aligned with its focus on music, the hotel recently celebrated the inaugural World Music Day on June 21 with a private event at W XYZ. It featured a music-pairing menu of innovative dishes from Yue and cocktails by W XYZ’s mixologists – with AGOPSG crooning songs that inspired the dishes as each item was brought out.
For more information, visit Aloft Singapore Novena.
Source link : https://www.ttgasia.com/2024/06/24/aloft-singapore-novena-brings-people-together-through-music/
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Publish date : 2024-06-24 00:30:02
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