In response to recent fluctuations in the longan market, Thailand’s Ministry of Commerce has rolled out a comprehensive plan designed to enhance price stability and safeguard farmers’ incomes. Central to this strategy is the introduction of a government-backed price support scheme that guarantees minimum purchase prices for longan growers during peak harvest periods. Additionally, increased investment in improved cold storage facilities aims to reduce post-harvest losses and extend the fruit’s shelf life, mitigating the need for rapid offloading at lower prices.

Alongside these efforts, authorities have prioritized the formation of cooperative networks to facilitate better market access and collective bargaining power for producers. The key components of the initiative include:

  • Price stabilization fund to cushion against sudden market drops
  • Enhanced export promotion focusing on key international buyers
  • Technical workshops on sustainable farming and quality control
  • Data monitoring systems for real-time market insights
Measure Expected Impact
Price Support Scheme Income Security for Farmers
Cold Storage Expansion Reduced Waste & Extended Market Window
Cooperative Networks Improved Market Access & Negotiation
Export Promotions Increased Foreign Demand