Sonny Vaccaro: The man who convinced Nike to sign Michael Jordan – BBC.com
Sonny Vaccaro, a former sports marketer, played a pivotal role in transforming basketball endorsements. He convinced Nike to sign a ...
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Tag: sports marketing
Tokyo Series viewership up big in U.S., Japan – Sports Business Journal
The recent Tokyo Series has seen a significant surge in viewership, with both U.S. and Japanese audiences tuning in en ...
Liverpool adds Visit Maldives to its global partnership portfolio – Sportcal
Liverpool FC has expanded its global partnership portfolio by adding Visit Maldives as a new sponsor. This collaboration aims to ...
BNP Paribas renews sponsorship with Indian Wells tournament – ESPN
BNP Paribas has renewed its sponsorship deal with the Indian Wells Tennis Garden, solidifying its commitment to the prestigious tournament. ...
Jalen Hurts is officially the face of Jordan Brand after having dinner with Michael Jordan – Eagles Wire
Jalen Hurts has officially become the face of Jordan Brand, following a significant dinner meeting with basketball legend Michael Jordan. ...
For East Asia Super League CEO Henry Kerins, ‘premium’ a priority in expansion – The Korea JoongAng Daily
East Asia Super League CEO Henry Kerins emphasizes the importance of maintaining a "premium" brand as the league expands. His ...
Saudi Arabia’s SURJ ‘considers investing’ in World Athletics commercial company – SportsPro
Saudi Arabia's SURJ is reportedly eyeing a potential investment in the World Athletics commercial company, signaling a move towards expanding ...
Trump’s On-off Tariffs Could Disengage Southeast Asia Further from the U.S. – Asia Pacific Foundation of Canada
Trump's fluctuating tariff policies may alienate Southeast Asian nations, as businesses seek stability elsewhere. Analysts warn that such unpredictability could...
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