Suzuki’s no-frills cars once ruled India. Then buyers demanded frills. – Reuters

How Suzuki’s Simple Cars Lost India’s Love as Buyers Craved More Features

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Suzuki’s no-frills cars once ruled India’s roads, celebrated for their unbeatable affordability and rock-solid reliability. But as buyers now crave feature-packed rides, Suzuki’s classic charm faces a fresh challenge-sparking exciting changes in their game plan