Jollibee named Southeast Asia’s largest chicken QSR; Vietnam unit tops market despite smaller network: study – marketech apac

Jollibee Crowned Southeast Asia’s Biggest Chicken QSR, with Vietnam Unit Leading Despite Smaller Network

Published on : Published by : Sophia Davis

Jollibee has proudly claimed the title of Southeast Asia’s largest chicken quick-service restaurant (QSR). Even with a more compact network, its Vietnam unit stands out as the market leader, reveals a recent Marketech APAC study